Numerous apps, including Flipkart, Ixigo, Snapdeal, JioMart, and Bajaj Finserv, have already been added to the Indus Appstore.

Walmart’s fintech platform PhonePe is getting ready to launch its own mobile app store in India soon. Customers will be able to access the Indus Appstore, a locally developed Android app marketplace, later this month. It has been confirmed that the app store will offer apps in twelve Indian languages in addition to English. A number of apps, such as Flipkart, Ixigo, Domino’s Pizza, Snapdeal, JioMart, and Bajaj Finserv, have already been added. It is anticipated that PhonePe’s entry into the app store industry with Indus Appstore will challenge Google’s hegemony in the field.

The nation will see the launch of the Indus Appstore on February 21. It is confirmed that the native Android mobile app store, owned by PhonePe, will offer a variety of categories to offer a contextual, personalized, and localized experience. In addition to English, the app store supports twelve Indian languages, including Tamil, Malayalam, Marathi, and Hindi.

The Indus Appstore already has a number of well-known brands listed for their apps. The Mobile Premier League (MPL), Flipkart, Ixigo, Domino’s Pizza, Snapdeal, JioMart, Bajaj Finserv, TOI, and Wow Skincare are among the companies listed. Additionally, it is working with game developers Nazara Technologies, Dream11, Gameskraft, A23 Rummy, and Rummy Passion.

About four months after the digital payments company allowed Android developers to access its app marketplace, the Indus Appstore was released. With this latest move, PhonePe hopes to disrupt Google Play Store’s monopoly by offering regional language support to India’s one billion smartphone users. Google currently holds a 95 percent market share in the nation, leading the industry. Apple’s iOS holds a small percentage.

Zero commission for in-app purchases on the platform was a promise made by the Indus Appstore. In-app purchases incur a commission of between 15 and 25 percent from the Google and Apple app stores, on top of other fees. Google was asked to amend its agreements with OEMs and other partners after India levied two antitrust fines on the company last year. In a number of other markets, the tech giant is also under regulatory scrutiny for the operations of their app marketplace.

In November of last year, PhonePe, a Walmart-backed startup that was formerly a part of Flipkart, reportedly partnered with Nokia and Lava to incorporate its new app store into their devices.

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